Question

Lisle Hair Company keeps track of the gender and age of its customers so it can target e-mails to them and be sure to have the right hair products in stock when they visit. This is an example of the use of ________ in marketing. innovation demographics competency competition sustainability

Answer 1

demographics

Step-by-step explanation:

Here gender and age is being used for targeting -email campaign which is indicator of use of demography. Demography segmentation is based on segmentation of potential consumer based on age, gender, race, income, ethnicity and other demographic characteristic. reason behind us of demography in marketing is based on premise that people of a particular demography exhibit similar purchasing behavior to a larger extent.