Answer:
The factor commonalities that the company should look out for when deciding on the two countries include
- Culture
- Intellectual Property Protection
- Legal and regulatory Barrier
- Business Case
Step-by-step explanation:
Various factors or forces impact a company’s decision to go into a foreign market and affect the outcome of that decision such as
1. Culture
The cultural difference can make or mar the business in question. If the product or service doesn't add value or meet the desires of the international markets and how it differs before taking a plunge.
2. Intellectual property and trademark protection is very necessary to making sure the governmental authorities in the participating countries recognize and protect the businesses proprietary needs
3. Legal and regulatory barriers
Conducting business in foreign markets is achievable if the business is flexible enough to work within the local laws and regulation guidelines. When reviewing legal and regulatory commitments, it is highly advised that you seek experienced legal counsel for overseas business practices to identify hazards that may cause barriers for your business.
4. Business case
Perform a market study to understand the market's personality, economic feasibility, market trends, financial cost patterns and market forecasts
Do a financial feasibility study to determine if the international trade between the two countries makes financial sense .
A good example would b a US software company and a Chinese Hardware company.