Question

Della, the new CEO of Sky Advertising, has been with the firm for over 25 years. She was picked by the board to turn the 85-year-old agency around, because it had lost its edge in the Internet age. To infuse new life and energy into the agency, Della wants to bring back some old ideas that previously worked at Sky. She plans on having managers and veteran employees instruct each other about the organization's values, beliefs, and expectations; telling stories about some of the company legendary ad campaigns; coming up with a slogan that summarizes Sky's abilities in a simple and memorable phrase; and having quarterly ceremonies where creativity and innovation are rewarded. The things that Della wants to do are all examples of __________.

Answer 1

embedding (organizational) culture

Step-by-step explanation:

Embedding organizational culture means to fix the organizations culture into the habits, the performance, and the personalities of its employees. The organization's culture is to the organization, what personality is to a human. It's the sum of all the habits and traits that the organization's employees have.

Della is trying to change her employees' habits and performance. She will try to do this by forming a strong organizational culture based on the organization's heroes from the past. She wants his employees to feel good and proud about working there, and motivated to recapture Sky's old glory.

Answer 2

Answer: Embedding culture

Step-by-step explanation:

Most organization have their culture, this culture could be seen or defined by how they have been carrying out tasks, the method, the approach, the advertisement and the customers relationship approach. In most organization, this runs for a long period of time with little adjustment over time and with some changes occur as new sets of management are brought on board, these culture of sticking to old values is known as embedded culture; where values, methods previously used by organization are still held onto and little changes are effected over a period of time. This is what Della seeks to do, to bring back some culture that the company was known for.