Question

Products that appeal to mothers have evolved since mothers are no longer homogeneous like before. Instead, there are traditional, blended, and nontraditional moms. Which of the following factors that affect consumer buying decisions is responsible for this change?a. Increased motivation

b. Changes in lifestyle
c. Creation of poverty of time
d. Increased involvemen

Answer 1

b. Changes in lifestyle

Step-by-step explanation:

One of the elements that is evident in evolution of women which differentiates the mothers of today with those of decades ago is lifestyle. As stated in the question, women used to be homogeneous, but are now traditional, blended, and nontraditional moms. The lifestyle of each category of moms differ from each other, and hence, their needs, values, likes, spending behavior would differ, which would all affect their buying decisions.

For a manufacturer that would want to produce a product to target women, they must offer products that cater for the needs of each category of moms according to their lifestyle.

Changes in lifestyle is the major factor that affects buying decisions, which is responsible for the change in the manufacturing of products that appeal to mothers.

Answer 2

Answer: Change in lifestyle

Step-by-step explanation:

The lifestyle of current day mom's is very different from what was obtainable in the past, therefore manufacturers need to adjust their products to suit the new lifestyle of current day mom's. Lifestyle here means the behavior, likes and dislikes of current day mom's.