Question

The market segmentation process:a. creates products for several markets that have independent needs. b. offers one version of the product to all markets. c. positions products in the minds of prospects and customers. d. divides a market into distinct groups that will respond similarly to marketing actions. e. divides a market into distinct groups that have heterogeneous needs.

Answer 1

d. divides a market into distinct groups that will respond similarly to marketing actions.

Step-by-step explanation:

Market segmentation refers to dividing a large market into segments or group of potential customers that share similar characteristics between them, e.g. a demographic segmentation focuses on ethnic groups, socio-economic status, education, gender, etc.

This way the company can focus similar marketing actions towards each segment, e.g. show ads in Spanish for Latin communities, focus on luxury products for wealthy segments, etc.

Answer 2

The correct answer is the option E: divides a market into distinct groups that have heterogeneous needs.

Step-by-step explanation:

To begin with, the concept known as ''segmentation'', in the field of marketing and in the business world, comprehends the process of dividing a market into different groups that have similar needs inside those groups but heterogenous needs among the groups and therefore the process focus in letting the company knows who its target audience actually is and so it can focus only in producing a good that will satisfy that group entirely. Moreover, there are different types of segmentation, such as demographic, geographic, etc.