Question

Jupiter Steel is the chief provider of metals to Greystone Motors. Greystone Motors has 2 models of cars - one for commercial and ordinary consumers and another for professional car racing teams. Greystone Motors has designated dealers to sell its commercial cars to consumers, while racing cars are sold directly to the racing teams. In such a distribution channel, which of the following would be considered a horizontal conflict?

a. a conflict between Jupiter Steel and Greystone Motors
b. a conflict between Jupiter Steel and Greystone dealers
c. a conflict between two Greystone Motors car dealerships
d. a conflict between a Greystone Motors car dealership and a racing team
e. a conflict between Greystone Motors and its car dealerships

Answer 1

c. a conflict between two Greystone Motors car dealerships

Step-by-step explanation:

The horizontal conflict is the conflict which can arise between two or more members of marketing channel with the same type of product they are dealing

In the given situation, the Grey stone has two models - commercial & ordinary cars and racing cars. They deal with the same product but opt for different strategy so that they can able to maximize its sales and generates high profit Therefore, it represents the horizontal conflict