Question

A PR firm was awarded an account for a cereal manufacturer’s new children’s cereal. The firm is tasked with creating a campaign which would compel children to ask their parents to buy the cereal, even though it is not particularly healthy. Since it was a well-paying account, though, the firm accepted it. Which of the key aspects that define public relations did the firm ignore?

Answer 1

Answer: Public interest

Explanation:

The public interest is the term which is used to define the welfare of the society and the general public and public interest is one of the concept that plays an important role in the market or any business as it helps in highlighting the main requirements, interest and actual needs of the customers or users.

According to the given scenario, the Public interest is one the key aspects which basically helps in defining the various types of public relations which is specifically ignore by an organization.

Therefore, Public interest is the correct answer.