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Analytical customer relationship management (CRM) system supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers. a. True b.
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Analytical customer relationship management (CRM) system supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers.

a. True
b. False

User Gianni Di Noia
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1 Answer

2 votes

Answer:

b. False

Step-by-step explanation:

Analytical CRM supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers.

User Mathias Schnell
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