Question

George recently purchased a computer from HardDigits Inc., a firm that sells assembled desktop computers and other electronic products. Included in his purchase were an inkjet printer, a web camera, and an office software program that included a word processor, a spreadsheet, and a photo editor. The price he paid for the computer, software, and accessories was lower than the total price that he would have paid if he had purchased the products separately. This is an example of:

Answer 1

The correct answer is Product Bundling.

Step-by-step explanation:

The product bundling refers to a sales strategy that includes a defined number of products that are offered as one. This practice is increasingly common in companies that are trying to penetrate the market or want to exit products that are close to expiration or depreciation due to technology. The buyer sees an opportunity to purchase certain products that they could not have done when they are just in the stage of maturing sales.