Question

E-commerce creates a great deal of data on how consumers interact with a website. L.L.Bean keeps records that show how quickly consumers make decisions, how many alternatives they explore, and whether they stop without completing a purchase. When a manager sees an issue and proposes a solution, the company can easily test the solution. This is an example of___________.

Answer 1

evidence-based decision-making

Step-by-step explanation:

Evidence-based decision-making is the means by which decisions are made about a program practice or policy based on best available research results and informed by experimental evidence from the field.

In this instance L.L.Bean keeps records that show how quickly consumers make decisions, how many alternatives they explore, and whether they stop without completing a purchase. This is evidence that has been gathered to help with decision-making.

So when an issue is noticed a solution can easily be tested.