Question

A travel agency failed to gain the public’s attention initially, although it was offering services for a range of tourist hotspots. Later, the management approached a consultant in the hopes of getting the problem fixed. The consultant followed a strategy that included identifying target audiences and creating special trips that appealed to them. This resulted in increasing the number of potential travelers, which brought success to their business. The person’s role in this scenario is termed as:________.

Answer 1

Answer: Public Relation specialist.

Explanation: public relations infers two-way communication between an organization and its public. It requires listening to the constituencies on which an organization depends as well as analyzing and understanding the attitudes and behaviors of those audiences with the aim to create, maintain, and protect the organization's reputation, enhance its prestige, and present a favorable image.