Question

The standardization strategy uses __ marketing activities across national boundaries whereas the adaptation strategy uses a _______allowing adapting for the specific characteristics of a foreign market.

Answer 1

The correct answer is letter "C": similar; differentiated strategy.

Step-by-step explanation:

The advertisement of a product can be shaped according to the region where the good or service will be offered whereas, in some other cases, changes in marketing can be minimal or null. In such scenarios, the standardization approach uses the same marketing method for every country where the company has a presence. This will only work if consumers worldwide have similar needs and preferences.

The differentiated strategy, instead, links customers' expectations, patterns, and cultures with the marketing processes of the firm. This approach aims to give a tailored good or service to different consumers and is mostly used.