Question

Orange Superstore is largely customer centric and economical in its methods. The store sells the best quality products at prices that are lower than other stores. The store depends on the fact that its salespeople get better at completing their tasks over time. This method used by Orange Superstore is an example of _____.

a.proprietary knowledge strategy

b.sustained competitive advantage strategy

c.cost limitation strategy

d.cost advantage strategy

Answer 1

The correct answer is letter "D": cost advantage strategy.

Step-by-step explanation:

Cost advantage strategy is a technique implemented by companies to provide equal benefits to consumers at a lower price than competitors. Firms achieve this practice by maximizing the utilization of technology, processes, and resources. If a company implements and sustains operations with a cost advantage strategy it is said it has obtained a comparative advantage.