Question

Roderick wants to purchase a new computer for his daughter. He collects information about the prices and features of the latest models available in the market. He plans to make the actual purchase only after extensively researching and evaluating various models. In the context of the hierarchy of effects, which of the following best describes Roderick's actions?

A) The behavioral influence hierarchy
B) The high-involvement hierarchy
C) The low-involvement hierarchy
D) The experiential hierarchy

Answer 1

B) The high-involvement hierarchy

Step-by-step explanation:

The high-involvement hierarchy is the hierarchy of effects in which belief formation occurs first, followed by the creation of affect, followed by a behaviour for example, Roderick wants to purchase a new computer for his daughter. He collects information about the prices and features of the latest models available in the market. He plans to make the actual purchase only after extensively researching and evaluating various models.