Question

Calvin enjoys dining at Dawson's, a fast food restaurant. He feels that they make the best french-fries for a low price. However, when it comes to dessert, he feels he's a cake connoisseur. He prefers to have cake only at Marina's Patisserie, even though a piece of cake costs $7.00. Calvin's patronizing of Dawson's and Marina's demonstrates a behavior called_________

a. comparison shopping
b. cross-shopping
c. composite segmentation.
d. postpurchase satisfaction.

Answer 1

b. cross-shopping

Step-by-step explanation:

Based on the scenario being described it can be said that Calvin's patronizing of Dawson's and Marina's demonstrates a behavior called cross-shopping. This term refers to when an individual places pressure on companies by shopping at their competitors stores. Such as Calvin is doing by buying different items from competing store's menu.