Question

In push marketing, the manufacturer targets __________ rather than __________. a. women, men b. men, women c. consumers, channel members d. channel members, consumers

Answer 1

Channel members, consumers

Step-by-step explanation:

Push marketing is a form of advertising that is used frequently by new organisations and already existing companies. It is used to introduce new products into the market.

The aim of this type of marketing strategy is to reduce the amount of time between a customer finding a product and also purchasing that product. To achieve this, companies make use of aggressive and wide-reaching ads to make a big impact on the customers.

The main advantage of push marketing is that it delivers fast results and makes clear and concise statements to customers about the product.