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When an organization expands into a totally new line of business, it is implementing a strategy of: a. Related diversification b. Unrelated diversification c. Cross-functional diversification d. Product
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When an organization expands into a totally new line of business, it is implementing a strategy of:

a. Related diversification
b. Unrelated diversification
c. Cross-functional diversification
d. Product line diversification
e. Industry diversification

User Dirk Bergstrom
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Answer: The correct answer is "b. Unrelated diversification".

Explanation: When an organization expands into a totally new line of business it is implementing a strategy of unrelated diversification because it invests in a completely different line of business and not related to those previously managed by the organization.

User Johann Horvat
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