Question

Hallaway's Corp.'s new shampoo, VS2, is faltering badly in the market. Hallaway's marketing personnel are unsure who is responsible for various marketing tasks, when these tasks are to be completed, or what resources have been allocated. Hallaway Marketing Director Carolyn Willis said that the problem is that VS2 has the most poorly written ____ she has ever seen.

Answer 1

Marketing plan

Step-by-step explanation:

A marketing plan is a comprehensive plan of strategical action that is to be taken in terms of promoting the product. It is a document or a blue print of all the actions that must be taken outlines the advertising strategies along with it.

Business activities and goals that need to be achieved through that marketing plan are all encapsulated in that document. If that document is not efficient, the product will loose the market which basically happened with Hallaway Corsps. new shampoo, VS2.