Answer: Encode the evidence.
Explanation: When information, messages or stimulus are received, it is converted into a certain format before being stored in memory. This is may be necessary in other to aid the retrieval of such information from memory or for the sake of comparison or assessment with previously stored information pertaining to a particular subject as in the case of Linda described above. Linda compares reviews and thoughts offered by friends with her own personal observation by encoding information while watching and then reaching a conclusion on the subject.