Question

Integrated marketing communications is the concept of designing marketing communications programs that coordinate all promotional activities--advertising, personal selling, sales promotion, public relations, and direct marketing--to provide __________. Group of answer choices a marketing matrix. a consistent message across all audiences. a communication chain. a media mix useful to all types of companies. a promotion channel.

Answer 1

Answer: (A) Consistent message across all audiences.

Step-by-step explanation:

According to the given scenario, the integrated marketing communication is one of the concept that helps in delivering the data or some important message to the end-user by linking together and it is also know as the promotional tool.

The main purpose of this type of marketing communication is to designing the various types of programs that helps in coordinating all the functions and activities such as personal selling process, public relation and direct marketing concept fr providing the consistent message to the users and audiences.

Therefore, Option (A) is correct answer.