STEP-4 that is Analyzing Competitors Costs , Price and Offers is the most appropriate stage.
Step-by-step explanation:
As Kara Trace would initially set up its own :-
1. Pricing Objective
2.Understanding the Demand
3.Estimating the costs
In the next step would be to understand the competitors cost and profit margins. Also to understand the pricing strategy that can be
1. Premium Pricing
2. Penetrating Pricing
3. Skimming Pricing
4. Dynamic Pricing
5. Value Based Pricing