Question

Trent runs a small business in which he manufactures hinges to be used in kitchen and storage cabinetry. He stores the hinges in his warehouse and delivers them to various cabinet makers prior to them completing the cabinets' construction. Trent is a

A. retailer.

B. intrapreneur.

C. service provider.

D. wholesaler.

E. direct marketer

Answer 1

Option E; DIRECT MARKETER.

Explanation:

Direct marketing is a promotional method that involves presenting information about your company, product, or service to your target customer without the use of an advertising middleman.

Direct marketing can also be defined as a form of communicating an offer, where communication is made directly to a pre-selected customer and supply is made for a direct response.

A direct marketer is someone that sells directly to buyers.

Since Trent manufactures hinges to be used in kitchen and storage cabinetry, stores the hinges in his warehouse and delivers them to various cabinet makers (they buy purposely for direct use and not for reselling), therefore, Trent is a DIRECT MARKETER.