Question

Adam and Jose are attempting to identify the bundle of product features most likely to attract customers. Jose argues that they should conduct a(n) __________, which involves comparing different combinations of attributes, and the customer simply determines which product combination sounds best, next best, and so on.

Answer 1

The correct answer is Conjoint Study.

Step-by-step explanation:

A joint study is the application of methodologies in order to analyze the behavior of a product, in order to know if it meets the level of satisfaction that customers expect to receive. Adam and Jose should evaluate the different types of alternatives before launching a product, since if they do not, it is very likely that they will not generate the expected expectations and finally the product must stop being sold.