Question

Shannon is struggling to communicate who Company ABC is compared to the competition. Shannon wants to communicate that Company ABC’s brand has the benefits that the target market will value. Shannon is engaged in what marketing activity?

Answer 1

positioning

Step-by-step explanation:

Based on the scenario being described within the question it can be said that Shannon is engaged in the marketing activity known as positioning. This activity refers to the different actions taken in order to place a brand in such a way that it occupies a space in the customers minds and distinguishes it from the other competitors in the market.