Question

The marketing strategic environment is defined as the:

a. atmosphere created within the sales force to encourage product sales
b. interactions that occur between managers and employees related to product
c. promotion forces outside the organization that influence marketing activities
d. constraints within an organization that limit marketing options

Answer 1

c. promotion forces outside the organization that influence marketing activities

Step-by-step explanation:

Marketing strategic environment are the factor that influence marketers or business department to take decision on developing strategy to improve business performance and gain more profit. There are two type of business environment: Micro environment and Macro environment.

Factors affecting marketing strategic environment are:

• Demographic factors.
• Ecological factors.
• Economic factors.
• Political and legal factors.
• Technological factors.
• Socio-cultural factors.