Answer:
The correct option is starting to make preliminary decisions about target market.
Step-by-step explanation:
Ascertaining how the product marketing campaign for the first of product launch is one of the processes of a new product launch as the awareness of the new product must be brought to the attention of would-be customers.
Finalizing marketing mix variables such price,product,place and promotion is also a critical stage of the new product launch.
Determining the price at which the product should sell for is also included in the process of the new product launch,however price is determined with reference to the following points:
Cost of the product with an extra on top of it as mark-up
What customers can afford to pay
What competitors are charging
Corporate objectives