Question

A television commercial for an apparel brand urges viewers to call its toll-free number to place an order, immediately. The commercial announces a free gift hamper to consumers who place an order before midnight. The apparel brand is making use of

A. support advertising.
B. sales promotion.
C. ambient advertising.
D. direct-response advertising.
E. publicity.

Answer 1

Direct response advertising

Step-by-step explanation:

In this scenario, the kind of approach being made use of by the television commercial is the direct response advertising.

What do we understand by this?

It is a kind of strategy that involves putting mechanisms in place in form of an attachment to the advert, telling or urging prospective customers to directly respond to the advert if they wish to. It is a kind of marketing strategy that makes it seamless for the potential customer to reach out to the company advertising its products.

Answer 2

Direct-response advertising.

Step-by-step explanation:

direct-response advertising is the method of advertising where the customers are urged to respond to the market throught the use of direct response mechanisms. Example of these devices are coupon to cut and mail, business card, toll free number, and hotspot to click.

When a television commercial for an apparel brand urges viewers to call its toll-free number to place an order immediately, and announces a free gift hamper to consumers who place an order before midnight. The company is using direct response advertising.