Answer:
affirmative action program.
Step-by-step explanation:
The goal of affirmative action programs is that all people have equal opportunities to be employed, promoted and trained by public organizations and private organizations that have contracts in excess of $50,000 with the federal government. Qualifying private companies must encourage job applications from minority groups, e.g. women (gender), Latins (ethnic) and African Americans (race).
Intel is a huge corporation and it must have contracts worth millions with the government, so their workforce must be more diverse. It is probably not an option for them, they have to do it. This sometimes results in reverse discrimination issues where non-Hispanic white males are not hired because they need employees from minority backgrounds.