Question

Cruz Gray Inc. positions its beauty and skin care products as the only products in the market that are 100 percent natural and are not tested on animals. This gives the company a significant advantage over its competitors. In the given scenario, which of the following strategies does Cruz Gray Inc. use?

A. Product differentiation
B. Maket differentiation
C. Market segment

Answer 1

The answer is "A" Product differentiation

Step-by-step explanation:

Product differentiation is the process of creating a unique product or service which is aimed at making a difference with what the competitors have to offer. Product differentiation is done to increase patronage from the target market.

For instance, Cruz Gray Inc. deals on beauty products, that are 100 percent natural. There are tones of beauty products in the market none is 100 percent natural, which is an advantage over its competitors. Cruz Gray Inc. is using product differentiation to achieve this.