Question

After choosing among several computer server systems, the Director of Information Systems feels very positive about the final choice. However, some of this optimism is due to the fact that the Director forgot about few of the limitations of the chosen system and unconsciously downplays the importance of the positive features of the rejected systems. The Director of Information Systems is engagingA) confirmation bias.

B) impulsive buying.
C) escalation of commitment.
D) rational maximization.
E) rational choice thinking.

Answer 1

A) Confirmation Bias.

Step-by-step explanation:

After choosing among several computer server systems, the Director of Information Systems feels very positive about the final choice. However, some of this optimism is due to the fact that the Director forgot about few of the limitations of the chosen system and unconsciously downplays the importance of the positive features of the rejected systems. The Director of Information Systems is engaged in confirmation bias. Confirmation bias is the tendency or likeliness to search and looking for an information that matches with the person's already set perceptions as this can be seen in this particular scenario. For example, if you believe that left handed people are always innovative and whenever you encounter a person who is innovative and left handed as well then you will place larger emphasis on this belief which have supported your set mental map as well.