Question

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

A) An investment of $9,600 to generate 1,600 conversions with a CPA of $6
B) An investment of $9,800 to generate 1,400 conversions and a CPA of $7
C) An investment of $8,400 to generate 1,400 conversions and a CPA of $6
D) An investment of $9,100 to generate 1,300 conversions and a CPA of $7

Answer 1

Answer: A) An investment of $9,600 to generate 1,600 conversions with a CPA of $6

Step-by-step explanation:

Ben's current conversion is 1400, if Ben increases his campaign investment to $ 9600 and Cost per Acquisition to $6 his conversion will increase to 1600 which will allow him to sell excess inventory