Question

Gladiator Apparel is the market leader in the sportswear industry. Though most of its resources are common to those of its competitors, a few rare resources have helped the company gain and sustain a competitive advantage. Which of the following assets of Gladiator Apparel is most likely to be considered a rare resource that is contributing to its competitive advantage?a. the company's land and buildings.

b. the company's plant and machinery.
c. the company's design patents.
d. the company's raw material supplies.

Answer 1

c. the company's design patents.

Step-by-step explanation:

Based on the scenario being described within the question it can be said that this would most likely be the company's design patents. Mostly due to the fact that the Gladiator Apparel has only a set amount of design patents, thus making it a scarce resource, but most importantly these patents are unique and only owned by Gladiator Apparel and no-one else which places them in a competitive advantage because anyone who wants these designs needs to purchase them from Gladiator Apparel.