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When a product is in the decline stage of the​ PLC, a company may reduce various costs​ (plant and​ equipment, maintenance,​ R&D, advertising, sales​ force), hoping that sales hold up. In other​ words, they are​ ________ the product.

User Cocotton
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Answer:harvesting

Explanation:The decline stage in the product life cycle is when a product dissolves as a result of decreased or negative growth. It is a result of lower demand, which ultimately results from new inventions and technology advancements.

The first thing companies can do in order to ensure that they avoid the decline phase for as long as possible, is ensure that they are constantly going back to the expansion cycle. After mature operation is achieved in one vertical or with one market, it's time to go back and 'shake things up again.

User ThinkJet
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