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A​ company's _______________________, or proportion of company advertising of that product to all advertising of that​ product, is part of the formula for measuring different stages in the sales impact of advertising.

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Answer:

Share of voice

Step-by-step explanation:

A company's Share of Voice (SOV) is a tool that measures how much the company's products or services is talked about compared to its direct competitors. It is a gauge to measure popularity a company product may have among users and prospective customers.

Share of Voice also serves as part of the formula for measuring the sales and brand awareness impact of advertising at different stages so as to evaluate the effectiveness of the marketing campaigns used such as may include social media monitoring

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