Answer:
Share of voice
Step-by-step explanation:
A company's Share of Voice (SOV) is a tool that measures how much the company's products or services is talked about compared to its direct competitors. It is a gauge to measure popularity a company product may have among users and prospective customers.
Share of Voice also serves as part of the formula for measuring the sales and brand awareness impact of advertising at different stages so as to evaluate the effectiveness of the marketing campaigns used such as may include social media monitoring