Question

John will drive ten miles out of his way in the morning to get a cup of coffee at his favorite coffee shop so he can drink it on the way to work. For two years John has begged the owner of the coffee shop to open one in the shopping center near his home so he and others in his community can enjoy the delightful aroma, titillating taste, and velvety smoothness of their coffee creations. What utility is John seeking?

Answer 1

Place

Step-by-step explanation:

There are four main types of economic utility that customers can benefit from: form, type, place and possession. In this example, John is seeking place utility. Place utility refers to making goods or services physically available to potential customers. In this example, John is interested in convincing the coffee shop to open a new location that is closer to him. This is because John wants to be able to consume the coffee in a location that is more suitable to him.