After the First World War, many people were overwhelmed and confused. The war took an enormous toll on society, particularly in terms of death among young people. This resulted in a "lost generation" that saw their ambition and their ideas about life deeply affected by the war.
One common reaction to this was the reliance on hedonism. Many people believed that, since life was so fleeting, it was better to enjoy it while it lasted. This outlook in life was combined with the growth of consumerism and the development of new "trendy" items that rapidly became available all over the country.
These two factors played an important role in the 1920s. They led to a significant liberation of women, who were now able to vote. The decade also saw a period of uprecedented prosperity.