Answer:
It might be a good idea for the company to make the software open source because it will lead to reduction of cost of production and the effort that goes into it. The task of customizing the software for each individual customers raises development cost and is a tough task to accomplish.
In term of making the software an open source, the source code will be provided to the customer and they themselves can make the desired changes in the software. This will considerably reduce their prices and also expand their market in the areas of companies with lower budgets.