Answer:
60%
Step-by-step explanation:
Gross Margin Percentage =
[(Total Revenue - Cost of Goods Sold) / Total Revenue] x 100
Therefore, when the figures are substituted into the formula, we obtain:
[(36000-14400) / 36000] x 100 = 60%
In other words, gross margin is basically Gross Profit / Total Revenue expresses as a percentage.
Gross profit is a monetary value whilst gross margin is a percentage value. Both help to determine the amount available to be used to pay off other expenses such electricity, labour and rent. After which the net profit can be obtained.