Answer:
Promotion
Step-by-step explanation:
In business, promotion refers to any efforts that a company do in order to influence the consumers to purchase its product.
Usually, companies will do this by generating a perceived value toward their brand. Perceived value will make the customers think that they will gain some sort of benefit by purchasing the company's product.
In Cosmic Confections' case,the team can Crete an advertising regarding the nutritional value of their products along with telling the customers that their product taste great.