Question

Which of the following offers marketing managers a useful technique for measuring and developing a product's position by taking consumers' perceptions of how similar various brands or products are to each other and relating these perceptions to product attributes?1. Regression analysis2. conjoint analysis3. analytiacal mapping4. perceptual mapping5. laddering

Answer 1

Answer: 4. Perceptual mapping

Explanation: Perceptual mapping / Market mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers.