Discrimination can also involve the promotion of a group’s status, such as occurs with white privilege. While most white people are willing to admit that non-white people live with a set of disadvantages due to the colour of their skin, very few white people are willing to acknowledge the benefits they receive simply by being white. White privilege refers to the fact that dominant groups often accept their experience as the normative (and hence, superior) experience. Failure to recognize this “normality” as race-based is an example of a dominant group’s often unconscious racism.