Question

Beverly went to the store to purchase instant hot chocolate mix for her family. A sign near the hot chocolate directed her to a specific aisle where she could purchase marshmallows. This is an example of a(n):______.a. cross-promotion. b. brand extension. c. co-brand. d. overlay. e. simultaneous promotion.

Answer 1

Cross-promotion

Explanation:

Cross-promotion occurred when the brands team up their customers with each other. For example, Disney has to allow its feature on Kellogg raper. When cross-promotion occurs between the product of a company that is called in-group cross-promotion.

But when cross-promotion occur between two company product is called out group promotion. In cost production, it is an effective strategy that is used by companies for cross-promotion. In the context purchase marshmallow is an example of cross-promotion.