Answer with Explanation:
I can see that there are no choices, so I'll answer the question according to my understanding.
"Saturated markets" have a tough competition and this is the reason why it is essential to stand out from the rest of those in the same niche.
In order for my service to have a "relative advantage" over what is currently available, I have to provide better service at a lower cost than the other health care competitors. I will also make sure that the service I provide is compatible to the lifestyle of the people in the current society. It should perfectly fit into the lives of the people, so they will be able to see the productivity of my service compared to other services. This should be importantly "visible," so people can have an easier way to adapt on it.