Question

Colgate produces a wide range of toothpastes, mouthwashes, toothbrushes, and related oral care products. With respect to product mix terminology, each of these categories of products within Colgate’s portfolio are considered to be a(n)_____________.

Answer 1

The correct answer is letter "E": Product line.

Step-by-step explanation:

A company's product line includes different products that belong to the same category. For instance, a product line makeup could include powder, eyeliners, shadow, and lipsticks. The purpose of product lines is to engage customers with a brand by selling them related products which increases the company's profits without the need of looking for different markets.

The combination of different product lines forms a product mix.