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If a restaurant chain sells the use of its brand name to a Singaporean investor in exchange for a fee and a percentage of​ sales, the restaurant is entering a foreign market through exporting.True / False.
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If a restaurant chain sells the use of its brand name to a Singaporean investor in exchange for a fee and a percentage of​ sales, the restaurant is entering a foreign market through exporting.True / False.

User Alexandre Halm
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Answer:

False

Step-by-step explanation:

This type of agreement is a brand licensing contract. In this type of agreement, the licensor (restaurant chain) gives permission to a licensee (Singaporean investor) to produce their products or services in a certain geographical area in exchange for a royalty, a sales percentage or a combination of both.

User Capy
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