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An example of a nonfinancial measure for customer satisfaction is​ ________. A. number of defective units shipped as a percentage of total units shipped B. liability claims incurred to the company C. rework costs due to inefficiency D. warranty claims by customers

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Answer:

The correct answer is letter "A": number of defective units shipped as a percentage of total units shipped.

Step-by-step explanation:

Nonfinancial measures of customer satisfaction involve all those features of the products individuals are interested in purchasing rather than the good's price tag. Quality and the useful life of the product are the most frequent characteristics consumers pay attention to measure satisfaction.

The number of customer complaints because as a result of the use of the product or the rate of units with failure shipped compared to the total amount of products delivered are examples of those measures.

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