Question

In marketing research, __________ involves generalizing the results from the sample to much larger groups of distributors, customers, or prospects to help decide on marketing actions.

Answer 1

The answer is marketing survey

Step-by-step explanation:

Market survey is an example of marketing research and analysis of the marketplace for a selected product or service which includes the inquiring into customers tendency to buy. It is also seen as tools to directly collect feedback from the audience to understand their characteristics, expectations, and requirements.

Answer 2

Statistical Inference

Step-by-step explanation:

Statistical inference is the process of using data analysis to deduce properties of an underlying distribution of probabilities.