Question

A source suggested to Rubbermaid the idea of the Sidekick, a litter-free lunch box. Rubbermaid could place some of its plastic containers inside a lunch box and sell the box as an alternative to plastic wrap and paper bags. The source saw this opportunity because of being closer to the consumers than the manufacturer was and, thus, more aware of customer needs. Which of the following was likely the source?a. The product’s distributor

b. The product’s competitor
c. Customers
d. A company employee

Answer 1

b. the product's distributor

Step-by-step explanation:

Based on the scenario being described within the question it can be said that the source in this scenario was most likely the product's distributor. This is due to the fact that the "source" was closer to the customers than the manufacturer. Other than the manufacturer the closest section to the consumers are the distributors which take the products from the manufacturing plants to the consumers or retail stores.