Answer:
Idea generation stage
Step-by-step explanation:
For a new product lunch to be properly executed, there are some steps that needs to be carefully taken. One of such steps is the idea generation stage. It is a very crucial stage in product development. How acceptable the product will be depends to a large extent on how properly the idea generation stage is executed.
When it is executed properly , all things being equal, it is expected that the new product in question is accepted by the target market with a good reception.
Now, these ideas could be through a series of different sources. It might be through the company’s internal sources, it might be through researching the market, it might be based on consumers’ needs or even SWOT analysis of the company itself