Question

Anna has found that both commercial and residential real estate buyers respond positively to her marketing communication message. Anna has identified __________ that respond similarly to her marketing efforts.

Answer 1

The answer options to this question would be the following:

to. Mass customization consumers

b. Self-concept customers

c. Market segments

d. Geographic segments

and. Geodemographic segments

The correct answer is: c. Market segments.

Step-by-step explanation:

A market segment is one that is made up of a group of consumers who are going to share a series of common needs that are going to differentiate them from other segments. In other words, they will respond in the same way or in a very similar way to the marketing actions we take. Therefore, the objective of a market segment will be to identify those segments and try to offer them a proposal adapted to their needs.